Saponificio Varesino 1945: A Truly Italian Story

FOUNDED IN 1945

Inspired by the Ancient and Rare Organic Ingredients of Italy

In Brebbia, near the shores of Lago Maggiore in northern Italy, we practice the Marseilles method of saponification to produce triple-milled palm oil free soaps for shaving and bathing using natural cleansing and exfoliating ingredients.

We apply the same artisan craftsmanship to our lines of Eau de Parfums for him and fine shave and beard care accessories.

Discovering Italy's Natural Treasures

Our Product Philosophy

Following in the footsteps of our founder, Dante Bardelli, we have traveled all over Italy to find these rare plants, that grow in hard to reach places, to guide our customers on an imaginary journey throughout the unique and most secretive regions of our beautiful country.

Marseilles Method of Saponification

Traditional Artisanal Production

The original process used to make the soaps would mix Mediterranean Sea water with olive oil and plant extracts together in a large heated cauldron. This mixture would then be stirred constantly for several days, then poured into a mold and left to set for up to a month.

All of our soaps are triple milled (they are carefully passed through a milling machine three times) to thoroughly mix the soap with any fragrances or extra ingredients, while squeezing out any extra water or air. This creates a longer-lasting hard soap with less waste and a richer lather.

premium organic active ingredients

Formulated With Quality, Purity and Integrity

We pride ourselves on using premium organic active ingredients and whole plant oils from sustainable products, without the use of mineral oils, parabens or aggressive ingredients. Our products are then wrapped and labeled by hand to preserve the artisan quality that distinguishes SV 1945 from all the others.

No animal testing

Vegan-Friendly Soaps & Lotions

Because we strongly believe in social responsibility, we manufacture skin and environmentally friendly products, including a large selection of vegan-friendly products.

Our products and never tested on animals and we support the responsible recycling of all of our packaging.